Concorde Career College - Opportunity Awaits

ACD and copywriter on creative campaign Opportunity Awaits for Concorde Career College. Aim was to move away from creative that focused on classroom training and focused on what students are interested in: outcomes.  Concorde needed to maximize video assets on a limited budget. From a 3 day shoot, we developed two :60 spots; two :30 spots; and five :15 programatic spots.  Our aim was to be dramatic and capture the emotion of working in the healthcare field.